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Coffee Public

Branding and Illustration for Coffee Public.

We met the Coffee Public family while they were slinging lattes in the basement of a shared offices building.

And after building an army of loyal fans because of their creative and comforting foods and beverages, they emerged from the underground and took over a sprawling space at one of Toronto’s busiest intersections.

Since we know it might be a challenge to bring people into an unfamiliar coffee shop, we built the strategy around creating awareness.

We needed to:
- Work on Art and Creative Direction.
- Strengthen the existing brand.
- Create new collateral pieces.
- Packaging.
- Create strong and approachable communication for the shop’s windows.
- Educate the public about what they’re doing that differentiates them from other coffee shops (local ingredients and suppliers, fair trade coffee, fair employment, etc)
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