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Geary Lane

Gears and Roses

Justin teamed up with fellow Drake Hotel alum Jason Pollard and formed the duo behind the experimental production collective Man Finds Fire.

They rebranding of the building, which formerly used an address facing westward on Primrose Ave.

Imagining the cultural movement that would become on other side, they turned the back entrance into the front door and 360 Geary Ave became Geary Lane. A wave of culture was to follow.

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