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Hajnalka Mandula

Hajnalka Mandula, Fashion Photography. Shot by Justin Adam, 35mm film.

Hajnalka Mandula was introduced to her career in fashion in her native Hungary by her grandmother. Her Hungarian upbringing, affinity for time-worn elements and love of nature are reflected in her label Mandula. Aligning traditional construction methods with modern architectural shapes, intricate detailing and old-world craftsmanship, Mandula is a union of modernism and antiquity.

 

Mandula is committed to the use and creation of raw, organic cotton; crinkled hand-dyed silks; boiled, hand-felted wool and cashmere and hand-washed, reclaimed leather. Hajnalka has experimented with natural-dyed cloth using coffee, tea, dirt and berries to create Mandula’s own earthy color palette. Every garment is worked and hand-crafted personally by Hajnalka and her small team in her design studio.

 

Before opening Miniature Massive - while living in Vancouver, Justin was searching for a fashion collaborator for a music video for friend and collaborator Mikela J. Mikael and came across Mandula’s work in a local shop. The handmade quality and sustainable nature combined with the industrial grit really caught his attention. He approached her to provide the clothing for the video and as a result made a relationship with Hajnalka and they began working together. Justin shot Hajnalka’s lines from 2004-2007. The work was featured in the Vancouver Sun, The New York Times, NUVO magazine and Surface magazine.
All photos were taken on 35mm film, and were shot with a Pentax K1000.

 

Mandula’s Vancouver flagship store opened in 2006.

 

Her Awards and honors include the  B.C. Creative Achievement Award 2005, Vancouver Museum presentation “Movers and Shapers”, The IKEA design challenge and the Ethics in Action Environmental Excellence Award.

 

Mandula has a celebrity following including Pink, Scarlet Johansson, Kelly Osbourne, Alanis Morrisette and Hilary Swank.

 

Hajnalka currently lives in Vancouver and Los Angeles with her partner and daughter.

 

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